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本页为 2016考研英语二 翻译的完整原文、正确答案与逐题解析(原文约 145 词,共 1 题)。建议先自己作答,再逐题核对解析里的原文定位与干扰项说明。
Supermarkets are designed to make customers stay in the store as long as possible. The reason is simple: The longer you stay in the store, the more you see, and the more you see, the more you buy. And supermarkets stock a lot of things. According to the Food Marketing Institute, an average supermarket carries about 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into information overload. According to brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally – which is the point at which we accumulate the stuff we really don’t need, half of it intended for things we never planned to buy in the first place.
46请将上方短文翻译成中文。
参考译文超市的设计旨在让顾客尽可能长时间地待在店里。原因很简单:你在店里待得越久,看到的东西就越多;看到的越多,买的也就越多。而且超市货品极其丰富。据食品营销协会称,一家普通超市大约有4.4万种不同商品,许多超市还要再多出数万种。可供选择的商品数量之多,足以让购物者陷入信息过载。脑扫描实验表明,如此大量的决策需求很快就会让我们不堪重负。购物大约40分钟后,大多数人便不再努力进行理性选择,而是开始凭情感购物——正是在这个时候,我们囤积起那些其实并不需要的东西,其中一半原本根本不在计划之内。
解析先抓主干:超市被设计(被动可转主动“旨在”)+ 让顾客尽可能久留。第二句用 the longer…the more… 并列递进,译成“越久……越多;越多……越多”。stock a lot of things 宜译“货品极其丰富”,sheer volume 强调“数量之多”。information overload 固定译“信息过载”;stop struggling to be rationally selective 处理为“不再努力进行理性选择”,emotionally 转副词“凭情感”。which is the point 用破折号衔接,half of it intended for… 补出“其中一半原本不在计划之内”。失分点:44,000 漏译约数、被动死译、定语从句堆砌导致汉语不通、漏译“really don’t need”的强调。
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