1Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless sign-up process but was later difficult to cancel.
主干主语:(省略的 you);谓语:Think about;宾语:the times
结构祈使句开头,省略主语 you。the times 后接省略关系副词 when/that 的定语从句 you felt tricked or frustrated...;该从句中 by a membership or subscription 为方式状语,subscription 后再接 that 引导的定语从句,从句内 but 连接两个并列谓语 had... 和 was...,形成前后对比。
译文想想那些你感到被欺骗或沮丧的时刻:某个会员或订阅服务注册流程顺畅无比,事后想要取消却困难重重。
考点定语从句套定语从句的多层修饰:the times (that) you felt... that had... · seamless 与 difficult to cancel 构成对比,but 连接并列谓语
2First coined in 2010 by user experience expert Harry Brignull, "dark patterns" is a catch-all term for practices that manipulate user interfaces to influence the decision-making ability of users.
主干主语:"dark patterns";谓语:is;表语:a catch-all term
结构句首 First coined in 2010 by... 为过去分词短语作状语,其逻辑主语即主句主语 "dark patterns"。表语 term 后接 for practices 作后置定语,practices 再接 that 引导的定语从句,从句中 to influence... 为不定式作目的状语。注意主语是术语,谓语用单数 is。
译文“暗黑模式”一词由用户体验专家哈里·布里格纳尔于2010年首次提出,是对各类做法的统称,这些做法通过操纵用户界面来影响用户的决策能力。
考点过去分词短语作状语置于句首,需找准其逻辑主语 · catch-all term 意为“统称、包罗万象的说法”;术语作主语时谓语用单数
3Brignull identifies 12 types of common dark patterns, ranging from misdirection and hidden costs to "roach motel," where a user experience seems easy and intuitive at the start, but turns difficult when the user tries to get out.
主干主语:Brignull;谓语:identifies;宾语:12 types of common dark patterns
结构主干后接现在分词短语 ranging from...to... 作后置定语,修饰 12 types。句尾 where 引导非限制性定语从句,修饰 "roach motel"(蟑螂屋,喻指“进得来出不去”);该从句内 but 连接并列谓语 seems... 和 turns...,并嵌套 when 引导的时间状语从句。
译文布里格纳尔归纳了12种常见的暗黑模式,从误导、隐藏费用到“蟑螂屋”式的设计——用户体验开始时看似轻松直观,但当用户想要退出时却变得困难重重。
考点ranging from A to B 现在分词短语作后置定语,表范围 · where 引导非限制性定语从句修饰专有名词,且从句内含并列谓语与时间状语从句
4Businesses should engage in conversations with IT, compliance, risk, and legal teams to review their privacy policy, and include in the discussion the customer/user experience designers and coders responsible for the company's user interface, as well as the marketers and advertisers responsible for sign-ups, checkout baskets, pricing, and promotions.
主干主语:Businesses;谓语:should engage in... and include...;宾语:conversations / the customer/user experience designers and coders...
结构and 连接两个并列谓语。第二个谓语 include 为倒装结构:因宾语过长(the customer/user experience designers and coders... as well as the marketers and advertisers...),将状语 in the discussion 提前,形成“谓语+状语+宾语”的倒装。两个 responsible for... 形容词短语分别作 designers and coders 与 marketers and advertisers 的后置定语。
译文企业应与IT、合规、风控和法务团队展开对话,审查其隐私政策,并让用户/客户体验设计师、负责公司用户界面的程序员,以及负责注册、购物车、定价和促销的营销与广告人员都参与到讨论中来。
考点include in the discussion the... 为宾语后置的倒装结构,正常语序为 include the... in the discussion · as well as 连接并列宾语,responsible for... 形容词短语作后置定语
5The regulations aim to ban dark patterns— this means prohibiting companies from using confusing language or unnecessary steps such as forcing them to click through multiple screens or listen to reasons why they shouldn't opt out.
主干主语:The regulations;谓语:aim to ban;宾语:dark patterns;破折号后:this(主语)means(谓语)prohibiting...(宾语)
结构破折号引出对前句的解释说明,this 指代 ban dark patterns 一事。means 后接动名词短语 prohibiting companies from using... 作宾语;such as 后接动名词 forcing... 举例,forcing 的宾补为 to click through... or listen to...,句末 why 引导定语从句修饰 reasons。
译文这些法规旨在禁止暗黑模式——这意味着禁止公司使用令人困惑的语言或不必要的步骤,比如强迫用户点击多个页面,或听一堆不该退出的理由。
考点prohibit sb. from doing sth. 固定搭配,意为“禁止某人做某事” · 破折号表解释说明;why 引导定语从句修饰 reasons;opt out 意为“选择退出”