1By watching what people search for, click on and say online, companies can aim “behavioural” ads at those most likely to buy.
主干主语:companies;谓语:can aim;宾语:behavioural ads
结构句首By watching...为方式状语,watching后接what引导的宾语从句(search for, click on and say并列谓语)。主句companies can aim ads at those,those后most likely to buy为后置定语。引号内behavioural为修饰ads的形容词。
译文通过观察人们在网上搜索、点击和谈论的内容,公司可以把“行为定向”广告投给那些最有可能购买的人。
考点what引导宾语从句作watching的宾语 · those most likely to buy中省略who are
2In December 2010 America's Federal Trade Commission (FTC) proposed adding a “do not track” (DNT) option to internet browsers, so that users could tell advertisers that they did not want to be followed.
主干主语:FTC;谓语:proposed;宾语:adding a DNT option
结构时间状语In December 2010置于句首。proposed后接动名词短语adding...作宾语。so that引导目的状语从句,从句中tell advertisers后接that引导的宾语从句。括号内为专有名词缩写插入。
译文2010年12月,美国联邦贸易委员会提议在互联网浏览器中增加“请勿追踪”(DNT)选项,以便用户能告知广告商自己不想被跟踪。
考点propose doing sth. 后接动名词 · so that引导目的状语从句
3Human nature being what it is, most people stick with default settings.
主干主语:most people;谓语:stick with;宾语:default settings
结构Human nature being what it is为独立主格结构作原因状语,being后what it is为表语从句。主句为简单主谓宾结构,stick with为固定搭配。
译文人的本性如此,大多数人都会沿用默认设置。
考点独立主格:名词+现在分词 · what it is作表语从句
4Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsoft's default, some may ignore a DNT signal and press on anyway.
主干主语:some;谓语:may ignore...and press on;宾语:a DNT signal
结构句首Unable to tell...为形容词短语作原因状语,tell后接whether...or whether...两个并列宾语从句。主句some may ignore...and press on anyway为并列谓语。
译文由于无法分辨某人是真的反对行为广告,还是只是沿用了微软的默认设置,有些公司可能会无视DNT信号,继续追踪。
考点whether...or whether...并列宾语从句 · 形容词短语Unable to...作状语
5If it is trying to upset Google, which relies almost wholly on advertising, it has chosen an indirect method: there is no guarantee that DNT by default will become the norm.
主干主语:it;谓语:has chosen;宾语:an indirect method
结构If引导条件状语从句。which relies...为非限制性定语从句修饰Google。冒号后there is no guarantee that...为同位语从句解释method的具体内容,that从句作guarantee的同位语。
译文如果它是想打击几乎完全依赖广告的谷歌,那它选择的方法未免太间接:无法保证默认开启DNT会成为常态。
考点which非限制性定语从句 · guarantee后that引导同位语从句